Healthy Start is a government scheme to improve the health of low-income pregnant women and families. Women who are 10˖ weeks pregnant and families with children under four years old qualify if they are on benefits and tax credits. The scheme offers eligible women and families, FREE vouchers worth £4.25 (or £8.50 for a baby in the first year) to spend on milk, fruit, vegetables and first stage infant formula milk. In addition, families also receive Healthy Start vitamin vouchers.